Tag Archive

Are you redefining business success?

Are you redefining business success?

May 23, 2012 No Comments

It used to be that business success was based on profitability. And a lot of business owners based success on growth. Yet, today many businesses are experiencing waves and fluxes of orders, services and products. We started doing research and decided our clients would have the answers. This is what we heard: “This year we’ve ...

Building Trust

Building Trust

April 20, 2012 No Comments

Now more than ever, your marketing should build trust. When a customer or a client engages in your stories online or discovers the services that you do, they will begin to form a dialogue in their mind first, and then share what they remember with others. When the images and words build pictures in your ...

Brand Longevity

Brand Longevity

January 4, 2012 No Comments

Is brand longevity important to you? Is being in business for a long time important to you? In a world where there is constant flux, longevity may seem like a foreign word. To small and medium size business owners, longevity is everything. If we don’t stay in business, what would we do? Where would we ...

Is it time to grow?

Is it time to grow?

April 25, 2011 1 Comment

As the flowers are budding and new sprouts are emerging outside, you may be considering how to best grow your business today and for years to come. Do you add new services or products? Are there services or product offerings to improve? Do you have enough of the right customers or patients? Does your marketing ...

Helping you lead change with distinctive, integral communications

Helping you lead change with distinctive, integral communications

March 9, 2011 2 Comments

Over the last ten months, we’ve known that our business has been changing from outside and inside influences. For months, we’ve been becoming more aware of what we like to do and how we can outsource specific work so we can keep growing. Additionally, we’ve been reading inspirational and motivational books by Jack Canfield, Steven ...

Spring Cleaning for Brand Success

Spring Cleaning for Brand Success

February 16, 2011 No Comments

Up here in the Pacific Northwest, the gray, rainy days will (eventually) make way for a glorious Spring. After all of the liquid sunshine abates, this part of the world is awash in color and sensory. After all of nature’s hard work, what was drab and tired now becomes full of life. The same could ...

Marketing Relationships Need Strong Bonds Through Better Communication

Marketing Relationships Need Strong Bonds Through Better Communication

February 10, 2011 No Comments

It’s interesting how feedback and communication are what makes a relationship strong or weak. When you are in a relationship with another person, communication done well created a stronger bond. Period. Marketing is similar. When you communicate well and receive (and act on) the feedback of how your customers hear, see or understand you, the ...

Are you ready for 2011 or still stuck in the mud?

Are you ready for 2011 or still stuck in the mud?

January 5, 2011 No Comments

You heard about it and in FaceBook posts: Nearly everyone said their 2011 was going to be better than last year. How about you? What are your predictions? The media and news predict that 2011 will be a great year as well. What if that prediction was made by the same person that said the ...

Good communication is ‘healthy’ for business

Good communication is ‘healthy’ for business

October 19, 2010 No Comments

Good communication is essential to living a great life. Good communication is essential for your brand to thrive. When you communicate effectively, you achieve your vision of a healthy, fun life and business. Here ‘healthy’ is defined as more than being active and eating the right foods. Being ‘healthy’ is having a good understanding of ...

To Coupon Or Not To Coupon

October 4, 2010 No Comments

Chances are, you’ve heard of Groupon, the social coupon sensation. You may even take part. For the consumer, getting products and services at deeply discounted rates is nothing short of phenomenal. For small businesses, it can be a boon. Or, as some say, it can be a small business killer. The coupon is nothing new. ...

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Name change necessities

We help many businesses select their name and even more create memorable identities that stay with them throughout their...

How conversations lead to understanding

A healthy relationship starts with conversations that lead to understanding. Understanding leads to more conversations around innovations, improvements and...

Why is brand strategy important?

Brand strategy is important because it is the brainstorming, planning and creation of a brand. A brand is how...

6 Elements of Good Graphic Design

Graphic design is how type and images are combined on a page, an ad, a website, a promotional piece,...

Survey or Survey-not?

Online surveying became a big trend. So many organizations and businesses were sending out surveys that no one wanted...

An Expiration Date?

When you run a promotion or have a sale, it is important to offer coupons with an expiration date....

Attracting Retail Customers

If you own a brick-and-morter retail location, getting customers to your store is likely a top priority of your...

At the core is communication

Bamboo has oxygen in the middle of its core which allows it to be more sustainable, flexible and strong....

Have you had an innovation lately?

Being in business requires innovations, improvements and communication. Your innovations are communicated through emails, literature, conversations and your website....

Effective Communication

To communicate effectively it’s important to write your blogs, emails or communication pieces in the fashion of how they...