Tag Archive

Being Objective While Listening

September 8, 2010 No Comments

Figuring out what to market can be an emotional experience. There is no getting around that fact. Since marketing is what drives sales and attracts a businesses ideal customers, it is important on every sense. At the same time, letting our emotions get the best of us can end up hindering a campaign. Thus, objectivity ...

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Getting To Clarity From Listening

September 7, 2010 No Comments

The doctor asks a patient how they are feeling. The patient says “fine.” The doctor says, “good” and is about to move on. Until, the patient says, “well, I do have this one thing that I’d like to ask you about.” The doctor then focuses in and listens intently, to make sure she hears what ...

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Name change necessities

We help many businesses select their name and even more create memorable identities that stay with them throughout their...

How conversations lead to understanding

A healthy relationship starts with conversations that lead to understanding. Understanding leads to more conversations around innovations, improvements and...

Why is brand strategy important?

Brand strategy is important because it is the brainstorming, planning and creation of a brand. A brand is how...

6 Elements of Good Graphic Design

Graphic design is how type and images are combined on a page, an ad, a website, a promotional piece,...

Survey or Survey-not?

Online surveying became a big trend. So many organizations and businesses were sending out surveys that no one wanted...

An Expiration Date?

When you run a promotion or have a sale, it is important to offer coupons with an expiration date....

Attracting Retail Customers

If you own a brick-and-morter retail location, getting customers to your store is likely a top priority of your...

At the core is communication

Bamboo has oxygen in the middle of its core which allows it to be more sustainable, flexible and strong....

Have you had an innovation lately?

Being in business requires innovations, improvements and communication. Your innovations are communicated through emails, literature, conversations and your website....

Effective Communication

To communicate effectively it’s important to write your blogs, emails or communication pieces in the fashion of how they...