Tag Archive

Communication Errors

September 24, 2010 No Comments

Hundreds of years ago, errors in communication could have ended the world, specific species — and started many wars. We have discovered how a communication error led a whole tribe to get up and leave immediately. And that tribe may had never gone back because they feared the worst. Beyond communication among people, communication is ...

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Trust Through Different Lenses

September 16, 2010 No Comments

We recently asked some kids about the simple idea of trust. “Trusting is showing someone that you care.” “To trust is to get your cookie back when you let your friend hold it while you go potty.” “Does telling the truth and trust mean the same thing? If yes, then, I trust you that you ...

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Coaches: A Secret Weapon In Marketing

September 10, 2010 No Comments

Think about the world’s elite athletes. The top artists, speakers and writers. They have all coaches. There are life coaches. There are coaches who help people in many ways. We are no different. In 1996, we started working with a business coach. We knew that we had the ability, drive and desire to succeed. But, ...

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Being Objective While Listening

September 8, 2010 No Comments

Figuring out what to market can be an emotional experience. There is no getting around that fact. Since marketing is what drives sales and attracts a businesses ideal customers, it is important on every sense. At the same time, letting our emotions get the best of us can end up hindering a campaign. Thus, objectivity ...

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Good Listening Leads to Good Communication

September 2, 2010 No Comments

Listening is important. That’s the obvious statement. But, the mere act of listening goes so much deeper than we even realize. The reality is, sometimes our minds wander when the conversation veers into territory that is perceived to be unneccessary or boring. But, the fact is, great insight can be gleaned from those down times. ...

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Are You Swimming Or Swooping?

August 30, 2010 No Comments

My daughter and I are sitting on a bench by a pond and discussing whether or not a storm is approaching. The winds pick up, we feel a couple soft rain drops and notice dark clouds surrounding us. Do we run back home in fear that we’ll soon be drenched or do we wait and ...

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Going Way Back

August 25, 2010 No Comments

We’ve been sharing audio about Bamboo River Marketing. The first was the start of our new identity, Bamboo River Marketing. The second, all about founding our company. Our interviewer decided to ask me about my educational background — and took me way back. I’ve always been very much into crafts. I love the idea of ...

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Moving Beyond Marketing Excuses

August 19, 2010 No Comments

You invest in continuing education to keep your skills at their best, isn’t it time to invest in your business and its future through marketing. #1 – “I bought vendor services with marketing thrown in” Nothings free, it’s better to hire a professional. Marketing is the conscious habit that leads your business into a healthy ...

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The Power of Today

June 9, 2010 No Comments

What are some of your biggest aspirations or fears about being in business today and attracting customers to your products or services? How does your business fit into today’s society? How can you and your business make a difference in the world we live in? There are so many questions. Some have obvious answers, others are more difficult ...

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Not Just Another Blog

June 9, 2010 No Comments

There are plenty of them out there — and I am enthusiastically jumping into the pool. The question that I asked myself was: why should I write a blog? I think the biggest reason is that I have thoughts, information and inspiration to share. I am lucky to have years (OK — decades) of experiences that ...

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Name change necessities

We help many businesses select their name and even more create memorable identities that stay with them throughout their...

How conversations lead to understanding

A healthy relationship starts with conversations that lead to understanding. Understanding leads to more conversations around innovations, improvements and...

Why is brand strategy important?

Brand strategy is important because it is the brainstorming, planning and creation of a brand. A brand is how...

6 Elements of Good Graphic Design

Graphic design is how type and images are combined on a page, an ad, a website, a promotional piece,...

Survey or Survey-not?

Online surveying became a big trend. So many organizations and businesses were sending out surveys that no one wanted...

An Expiration Date?

When you run a promotion or have a sale, it is important to offer coupons with an expiration date....

Attracting Retail Customers

If you own a brick-and-morter retail location, getting customers to your store is likely a top priority of your...

At the core is communication

Bamboo has oxygen in the middle of its core which allows it to be more sustainable, flexible and strong....

Have you had an innovation lately?

Being in business requires innovations, improvements and communication. Your innovations are communicated through emails, literature, conversations and your website....

Effective Communication

To communicate effectively it’s important to write your blogs, emails or communication pieces in the fashion of how they...