Tag Archive

Brand Longevity

Brand Longevity

January 4, 2012 No Comments

Is brand longevity important to you? Is being in business for a long time important to you? In a world where there is constant flux, longevity may seem like a foreign word. To small and medium size business owners, longevity is everything. If we don’t stay in business, what would we do? Where would we ...

Communication Errors

September 24, 2010 No Comments

Hundreds of years ago, errors in communication could have ended the world, specific species — and started many wars. We have discovered how a communication error led a whole tribe to get up and leave immediately. And that tribe may had never gone back because they feared the worst. Beyond communication among people, communication is ...

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Are You Swimming Or Swooping?

August 30, 2010 No Comments

My daughter and I are sitting on a bench by a pond and discussing whether or not a storm is approaching. The winds pick up, we feel a couple soft rain drops and notice dark clouds surrounding us. Do we run back home in fear that we’ll soon be drenched or do we wait and ...

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Name change necessities

We help many businesses select their name and even more create memorable identities that stay with them throughout their...

How conversations lead to understanding

A healthy relationship starts with conversations that lead to understanding. Understanding leads to more conversations around innovations, improvements and...

Why is brand strategy important?

Brand strategy is important because it is the brainstorming, planning and creation of a brand. A brand is how...

6 Elements of Good Graphic Design

Graphic design is how type and images are combined on a page, an ad, a website, a promotional piece,...

Survey or Survey-not?

Online surveying became a big trend. So many organizations and businesses were sending out surveys that no one wanted...

An Expiration Date?

When you run a promotion or have a sale, it is important to offer coupons with an expiration date....

Attracting Retail Customers

If you own a brick-and-morter retail location, getting customers to your store is likely a top priority of your...

At the core is communication

Bamboo has oxygen in the middle of its core which allows it to be more sustainable, flexible and strong....

Have you had an innovation lately?

Being in business requires innovations, improvements and communication. Your innovations are communicated through emails, literature, conversations and your website....

Effective Communication

To communicate effectively it’s important to write your blogs, emails or communication pieces in the fashion of how they...