Tag Archive

Good communication is ‘healthy’ for business

Good communication is ‘healthy’ for business

October 19, 2010 No Comments

Good communication is essential to living a great life. Good communication is essential for your brand to thrive. When you communicate effectively, you achieve your vision of a healthy, fun life and business. Here ‘healthy’ is defined as more than being active and eating the right foods. Being ‘healthy’ is having a good understanding of ...

To Coupon Or Not To Coupon

October 4, 2010 No Comments

Chances are, you’ve heard of Groupon, the social coupon sensation. You may even take part. For the consumer, getting products and services at deeply discounted rates is nothing short of phenomenal. For small businesses, it can be a boon. Or, as some say, it can be a small business killer. The coupon is nothing new. ...

Tags: , , , , Bamboo River Marketing News and Advice, Communication, Healthy & Fun Choices, ID Graphics, Marketing

Trust Through Different Lenses

September 16, 2010 No Comments

We recently asked some kids about the simple idea of trust. “Trusting is showing someone that you care.” “To trust is to get your cookie back when you let your friend hold it while you go potty.” “Does telling the truth and trust mean the same thing? If yes, then, I trust you that you ...

Tags: , , , , Bamboo River Marketing News and Advice

Coaches: A Secret Weapon In Marketing

September 10, 2010 No Comments

Think about the world’s elite athletes. The top artists, speakers and writers. They have all coaches. There are life coaches. There are coaches who help people in many ways. We are no different. In 1996, we started working with a business coach. We knew that we had the ability, drive and desire to succeed. But, ...

Tags: , , , , , Bamboo River Marketing News and Advice

Being Objective While Listening

September 8, 2010 No Comments

Figuring out what to market can be an emotional experience. There is no getting around that fact. Since marketing is what drives sales and attracts a businesses ideal customers, it is important on every sense. At the same time, letting our emotions get the best of us can end up hindering a campaign. Thus, objectivity ...

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Getting To Clarity From Listening

September 7, 2010 No Comments

The doctor asks a patient how they are feeling. The patient says “fine.” The doctor says, “good” and is about to move on. Until, the patient says, “well, I do have this one thing that I’d like to ask you about.” The doctor then focuses in and listens intently, to make sure she hears what ...

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Good Listening Leads to Good Communication

September 2, 2010 No Comments

Listening is important. That’s the obvious statement. But, the mere act of listening goes so much deeper than we even realize. The reality is, sometimes our minds wander when the conversation veers into territory that is perceived to be unneccessary or boring. But, the fact is, great insight can be gleaned from those down times. ...

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Are You Swimming Or Swooping?

August 30, 2010 No Comments

My daughter and I are sitting on a bench by a pond and discussing whether or not a storm is approaching. The winds pick up, we feel a couple soft rain drops and notice dark clouds surrounding us. Do we run back home in fear that we’ll soon be drenched or do we wait and ...

Tags: , , , , Bamboo River Marketing News and Advice

Going Way Back

August 25, 2010 No Comments

We’ve been sharing audio about Bamboo River Marketing. The first was the start of our new identity, Bamboo River Marketing. The second, all about founding our company. Our interviewer decided to ask me about my educational background — and took me way back. I’ve always been very much into crafts. I love the idea of ...

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Founding Our Company

August 25, 2010 No Comments

We’re starting to share some of our audio conversations about our company. And, it has been a great exercise. Looking back helps us think about the future. As we were preparing for our conversations, the interviewer asked about how the company was founded. Rare is the boss that tells you that it’s time to go ...

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Name change necessities

We help many businesses select their name and even more create memorable identities that stay with them throughout their...

How conversations lead to understanding

A healthy relationship starts with conversations that lead to understanding. Understanding leads to more conversations around innovations, improvements and...

Why is brand strategy important?

Brand strategy is important because it is the brainstorming, planning and creation of a brand. A brand is how...

6 Elements of Good Graphic Design

Graphic design is how type and images are combined on a page, an ad, a website, a promotional piece,...

Survey or Survey-not?

Online surveying became a big trend. So many organizations and businesses were sending out surveys that no one wanted...

An Expiration Date?

When you run a promotion or have a sale, it is important to offer coupons with an expiration date....

Attracting Retail Customers

If you own a brick-and-morter retail location, getting customers to your store is likely a top priority of your...

At the core is communication

Bamboo has oxygen in the middle of its core which allows it to be more sustainable, flexible and strong....

Have you had an innovation lately?

Being in business requires innovations, improvements and communication. Your innovations are communicated through emails, literature, conversations and your website....

Effective Communication

To communicate effectively it’s important to write your blogs, emails or communication pieces in the fashion of how they...