Are You Swimming Or Swooping?

August 30, 2010 No Comments

My daughter and I are sitting on a bench by a pond and discussing whether or not a storm is approaching.

The winds pick up, we feel a couple soft rain drops and notice dark clouds surrounding us.

Do we run back home in fear that we’ll soon be drenched or do we wait and see?

We decide to wait and watch the world around us.

We are watching everything around us and begin thinking and talking about the birds. It’s amazing, their behaviors and actions are so similar to that of people and business owners, it makes us laugh.

Some swim peacefully knowing that they are prepared, they have a plan and are enjoying every moment of it. While others became more frantic, they swoop here and there, while capturing as much food as they can within a few minutes.

The winds kicked up again and out came the sunshine.

As we looked around the birds that had remained calm were now enjoying the sunshine and playing with their friends and babies. The birds that had been frantic were in the trees relaxing to save the energy for the next time of uncertainty.

Does this sound like how the business (and marketing) world is today?

Of course it does.

The questions now becomes which bird are you?

And why?

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