To Coupon Or Not To Coupon

October 4, 2010 No Comments

Chances are, you’ve heard of Groupon, the social coupon sensation.

You may even take part.

For the consumer, getting products and services at deeply discounted rates is nothing short of phenomenal.

For small businesses, it can be a boon.

Or, as some say, it can be a small business killer.

The coupon is nothing new. But it is being packaged differently. It’s being delivered in more creative ways. Make no mistake, the tried and true method of couponing is still very much alive and well, but there is an entirely new audience that thinks coupons are sexy.

We’ve been working with clients and coupons for years — and we’re excited that all of these new ways of connecting the consumer to them are evolving.

That said, we have a take on what makes a good (and successful) coupon program — and it starts with some questions

Who do you want to attract with the coupon?

  • What do you want to promote and what should your customer do with the coupon?
  • When, specifically, should they bring in the coupon?
  • Where can they take the coupon?
  • Why are you offering a coupon over a specific sale?
  • How does this coupon benefit your entire marketing, sales and business plans?

We’re proud that one of our clients, Montavilla Sewing Centers, has had excellent coupon results—from thousands of dollars in sales to attracting new customers to making that one customer very, very happy.

So, “to coupon or not coupon,” — that is the question.

We say “yes.”

And we’re happy that it is still a thriving part of peoples’ business.

Tags: , , , , Bamboo River Marketing News and Advice, Communication, Healthy & Fun Choices, ID Graphics, Marketing

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